I just received a flyer in my mailbox from my city magazine asking me to vote for the top docs of 2012. I talked to a veteran of the magazine industry several years ago who told me the back story.
These issues are big money makers for local magazines. They can count on a fair number of plastic surgery ads, ads from large medical groups, and ads from hospitals and other healthcare facilities. It’s usually their most profitable issue of the year.
If you have way too much time on your hand one year, see where all the nephrologists, rheumatologists, or other ologists have their offices. The practices with more aggressive marketing efforts, including large multi-ologist groups, tell all their employees to vote for the docs while they’re at work. The total number of votes is actually kind of low, so the dedicated staff of a large practice can sway the vote that much. If all the “Top Docs” are in the same group, there’s a good chance this is what happened.
Maybe my attitude would change if I ever won one of these things.